There were multiple barriers to navigate during the COVID-19 pandemic. With common concerns around being able to receive safe care during the pandemic, Johns Hopkins Medicine wanted to portray the ease of adding health care needs back on patient’s daily to-do list. 

To connect with our audience and evoke the confidence that we’re open to serve our patients during this unprecedented time. We wanted to build brand strength and trust in the minds of our consumers in ways that equate to belief and confidence in our ability to deliver safe, in-person and virtual care in our immediate future for their essential, delayed, and elective medical needs. Common conditions and treatment needs often delayed during the pandemic are used to relate broadly across the general public audience. 

THE CAMPAIGN

Return to Care.